WATCH: BLACKPINK's "Kill This Love" breaks record on YouTube
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Korean girl group BLACKPINK sets another YouTube record with "Kill This Love."
Twenty-four hours after its release, the music video of BLACKPINK's latest single “Kill This Love” has reached 56.7million YouTube views.
Less than three days after, it earned 100 million views.
That's the fastest any music video has reached either milestone, and it makes the new single the biggest music video debut in YouTube history, unseating Ariana Grande's “Thank You, Next,” which reportedly generated 55.4 million views within the first 24 hours of its release.
#KillThisLove: BLACKPINK releases new single and mini album
This isn't even BLACKPINK's first song to debut at the top.
It can be recalled that earlier this year, the groups hit “Ddu-du Ddu-du” music video became the most viewed music video from a K-pop group.
And this month, they'll be the first Korean girl group to be featured in Coachella.
The overnight success of the music video fits nicely into YouTube's goal of becoming a cornerstone of the music industry.
Among the top 30 most viewed YouTube videos, only two aren't music videos. That being “Masha and the Bear - Recipe for Disaster” and “Wheels on the Bus”.
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